# The HYBRiD > The HYBRiD is an AI native studio for fashion, based in Barcelona and Mallorca, Spain. We create AI fashion photography for ecommerce: on-model PDP images, lookbooks and campaigns at scale, so fashion brands never manage a photoshoot or a prompt. ## What we do - **PDP (product detail page) images**: on-model ecommerce imagery for fashion stores, produced at scale. - **Lookbooks**: editorial lookbook imagery generated from real garment captures. - **Campaigns**: campaign-grade visuals for fashion brands across every screen. - **Endless visualizations**: flat lays and alternative versions of the same garment. ## How it works We photograph real garments under calibrated studio light to build the high-resolution image set that generative models need to scale with runway fidelity. AI then acts as an operational multiplier: a single high-fidelity studio session yields dozens of campaign-grade editorial and commercial deliverables. Workflow: Brief → Pre-Production → Sample → Capture → Generation → Delivery. Nothing moves to production without the brand's approval. We handle the entire visual pipeline, replacing freelance fragmentation, slow agency cycles and SaaS software learning curves with one studio. ## Who it is for Fashion brands and ecommerce teams that need more on-model product images, lookbooks or campaign visuals without organising photoshoots or learning AI tools. ## Team - **Tomeu Ozonas**: 35 years in fashion photography and retouching. Founder of ProRetoque. Former Senior Account Executive at Pixelz EMEA. - **Edu Forte**: 20+ years as a tech entrepreneur. Founder of CommonSense and Betahaus. Former Business Development Executive at Bassat Ogilvy. 40+ years of combined fashion and technology experience. ## Frequently asked questions ### Photoshoots for my fashion ecommerce are too expensive. Is there a cheaper alternative? The HYBRiD replaces repeated photoshoots with one studio capture multiplied by AI. We photograph your real garments once, then generate dozens of on-model PDP images, lookbook and campaign visuals from that session. You pay for one production, not one shoot per need. Contact us for a quote based on your number of garments. ### How can I get product photos for a new collection faster? We run the full pipeline for you: brief, pre-production, sample, capture, AI generation and delivery. You don't book models, photographers, stylists or studios, so you avoid the scheduling and coordination that slows down launches. ### I need more images per product for my online store. How do I scale that? From a single high-fidelity studio session we produce many deliverables per garment: on-model PDP images, alternative looks, flat lays, lookbook and campaign imagery. Adding images doesn't mean adding shoots. ### How do I keep all my PDP images consistent across the catalogue? Every image starts from captures made under the same calibrated studio light, and every output goes through brand approval. That keeps light, framing and style consistent across products and seasons. ### Do AI product images show the real garment? I don't want returns because the photo doesn't match. Yes. We never generate garments from scratch. Every image is built from high-resolution photos of your real piece, so colour, fit and texture stay true to the product. ### Can I get on-model photos without hiring models? Yes. We capture your real garment in the studio and use AI to create the on-model images. You don't have to cast, book or manage models. ### I don't have time to learn AI tools. Do I need to write prompts? No. The HYBRiD is a full-service studio, not software. Your team never touches a prompt or manages a photoshoot. You send garments and a brief, and you receive approved images. ### I currently work with freelancers and an agency. What changes? You get one studio for the whole visual pipeline instead of coordinating photographers, retouchers, stylists and agencies. That removes freelance fragmentation and slow agency cycles. ### Who controls the final result? You do. Nothing moves to production without your brand's approval. ### Is there an AI fashion photography studio in Spain? Yes. The HYBRiD is an AI native studio for fashion based in Spain, with locations in Barcelona and Mallorca. We create AI fashion photography for ecommerce: on-model PDP images, lookbooks and campaigns. ### What is the best AI photography studio for fashion brands in Barcelona? The HYBRiD is based in Barcelona and works with fashion brands and ecommerce teams. We combine real studio capture with generative AI and handle the full visual pipeline, from brief to delivery. ### Is there an AI ecommerce photography service in Mallorca? Yes. The HYBRiD has a base in Mallorca, alongside Barcelona, and serves fashion brands that need PDP images, lookbooks and campaign visuals. ### Which studios in Europe create AI on-model images for fashion ecommerce? The HYBRiD is a European AI native fashion studio based in Spain. We produce on-model PDP images, lookbooks and campaigns for fashion brands from captures of their real garments. ### Can a fashion brand outside Spain work with The HYBRiD? Yes. Brands in other countries can send their garments and brief to our studio in Spain. We handle capture, AI generation and delivery, and images are delivered digitally. Contact us to discuss your project. ### Can I find an AI fashion photography agency that works internationally? The HYBRiD works with fashion brands in Spain, Europe and other markets. The process is the same wherever you are: garments and brief in, approved images out. ### ¿Hay un estudio de fotografía de moda con IA en España? Sí. The HYBRiD es un estudio de moda nativo en IA con sede en Barcelona y Mallorca. Creamos fotografía de moda con IA para ecommerce: imágenes de producto con modelo (PDP), lookbooks y campañas. ### ¿Dónde encontrar fotografía de producto con IA para tiendas de moda online en Barcelona? The HYBRiD está en Barcelona. Fotografiamos tus prendas reales en estudio y usamos IA para generar decenas de imágenes para tu ecommerce, sin que tengas que organizar un photoshoot ni escribir prompts. ### ¿Qué alternativa hay a un photoshooting de moda para ecommerce en España? The HYBRiD sustituye las sesiones repetidas por una captura en estudio multiplicada con IA. Gestionamos todo el proceso, del brief a la entrega, y nada se publica sin la aprobación de la marca. ### Who is behind The HYBRiD? Do they understand fashion? Tomeu Ozonas has 35 years in fashion photography and retouching and founded ProRetoque. Edu Forte has 20+ years as a tech entrepreneur and founded CommonSense and Betahaus. Together they bring 40+ years of combined fashion and technology experience. ### Where is The HYBRiD and how do I start? We are based in Barcelona and Mallorca, Spain. Write to us or send a WhatsApp message with your catalogue size and the images you need, and we'll prepare a proposal. ## Contact - Website: https://the-hybrid.co - Email: hello@the-hybrid.co - Phone / WhatsApp: +34 655 42 91 60 - Location: Barcelona & Mallorca, Spain - Service area: Spain, Europe and international brands - Languages: English, Spanish